The database: online giving trends

Published 24 January 2011

Fundraising and communications.

The internet has long been an important communications tool, but do fundraisers know its real value? Here we provide the details of the latest online giving trends, in association with Blackbaud.

online

Charities should aim to have an online giving strategy in place by the summer. This will allow them to build and test online campaigns and micro-sites ready for the winter months of optimal giving.

Blackbaud is a global provider of software for non-profits. To find out more, visit www.backbaud.co.uk or contact Adrian Cutcliffe on adrian.cutcliffe@blackbaud.co.uk

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