The database: online giving trendsCharity Insight Contributor
Fundraising and communications.
The internet has long been an important communications tool, but do fundraisers know its real value? Here we provide the details of the latest online giving trends, in association with Blackbaud.
Charities should aim to have an online giving strategy in place by the summer. This will allow them to build and test online campaigns and micro-sites ready for the winter months of optimal giving.
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