The Charity Insight Debate: widening the net

Published 30 June 2011

Twitter and other social media platforms are changing the way we communicate. But what does this mean for charities? How can they utilise the power of these tools for their own advantage?

Q1: Why should charities use social media? Is it something all types and size of organisation can benefit from? Which are the best tools to use?

Q2: As a communication tool the benefits are clear, but what about as a fundraising tool? Is it really possible to raise funds using social media?

Q3: How effective is social media as a campaigning tool? Can Twitter or Facebook change the world?

Q4: What factors should charities take into account when developing their social media strategy?

Q5: Is it worth charities investing in skilled staff/time/resources etc when the return is so low/unreliable?

The debate

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