Communications
Charity marketing: There’s an app for that
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The advent of the smart phone has bought with it new marketing opportunities for companies and charities alike, says Paul-Jervis Heath
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The advent of the smart phone has bought with it new marketing opportunities for companies and charities alike, says Paul-Jervis Heath
Communications > Features See more Communications Features
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Charity marketing: There’s an app for that
The advent of the smart phone has bought with it new marketing opportunities for companies and charities alike, says Paul-Jervis Heath
Communications > Features
Communications > Features
Charities and the Olympics: branding
Mathew Healey on the restrictions and requirements attached to the Olympic Brand.
The Bigger Picture > Features
The Bigger Picture > Features
Case study: WaterAid Twitter Marathon a “success”
WaterAid’s first ever Tweetathon helped it gain profile across the world, finds Becky Nayler.
Communications > Features
Communications > Features
Case study: World Emergency Relief’s rebrand
World Emergency Relief has been supplying aid to natural disaster victims since 1995. This month it is has relaunched itself under the title of Emerge Poverty Free, something that symbolises an exciting change in focus for the charity, finds Becky Nayler.
Communications > Features
Communications > Features
The ten most common online marketing mistakes
Alex Blyth identifies where charities are going wrong when it comes to their online activities.
Communications > Features
Communications > Features
A sign of the times
From carrier pigeons to e-mails, Craig Hartzel looks at the evolution of message delivery.
Communications > Features
Communications > Features
The database: Brand Watch -- Alzheimer’s Society
Max du Bois is underwhelmed by the Alzheimer’s Society’s “awkward” and “corporate” visual brand
Communications > Features
Communications > Features
Bring on the Games
From fundraising to service delivery, the London 2012 Olympic Games present many opportunities for charities. The only question, says Becky Slack, is will they be ready for it?
Income Generation > Features
Income Generation > Features
How to … form a coalition
A common mission, vision and set of objectives are key to an effective coalition, says Sylvia Borren.
Communications > Features
Communications > Features
Case study: Join Me on the Bridge
Kate Nustedt explains how Women for Women International’s developed its first ever global campaign.
Communications > Features
Communications > Features
Reality check: if only the public knew...
Charities must not be afraid to step up to the plate and deal with the public’s concerns around fundraising. Failure to do so will damage trust and confidence, says Alistair McLean.
Income Generation > Features
Income Generation > Features
Brave new world
Chris Rose on how campaigns became public politics and what this may mean for charities.
Strategy > Features
Strategy > Features
Tweet Charity?
Social media can be a powerful device to engage with supporters, but charities need to carefully manage the risks involved say David Scott and Annabelle Mannix.
Communications > Features
Communications > Features
How clean is your house?
Donors hate it when charities don’t take care of their data. Send them inappropriate or inaccurate mailings and fundraisers can wave goodbye to a valued asset, says Elise Rappoport
Income Generation > Features
Income Generation > Features
Using social media to boost your charity’s reach online
With approximately 10 per cent of all visits to charity websites coming from social networks and forums, social media offers charities lots of untapped potential, says Robin Goad of Experian Hitwise
Communications > Features
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